About us

Who are we?

Tusha means Desire — the desire to feel comfortable, yet effortlessly classy. At Tusha Design, we blend traditional craftsmanship with modern aesthetics, offering culturally inspired collections that stay in step with today’s trends.

Our mission is rooted in preserving India’s rich textile heritage while evolving with time. We draw inspiration from an era when mothers lovingly stitched clothes for their daughters, adding beauty with each detail. Back then, a saree was not just worn — it was painted, embroidered, and brought to life by hand. At Tusha, we wish to revive that same emotion — weaving love, care, and artistry into every piece.

Founded with the belief that every woman deserves to feel beautiful in her own skin and style, our designs reflect individuality, comfort, and timeless charm. We aim to make Indian textiles accessible, wearable, and desirable for all — without ever compromising on quality or ethics.

In an industry that moves fast, we choose to pause — to look back at the grace and grandeur of what our grandmothers once wore, and bring that essence into the now. Every garment we create is a step towards sustainability and mindful living. Through ethical sourcing, conscious production, and thoughtful design, we hope to make a positive impact — not just on wardrobes, but on the world.

At Tusha Design, we combine traditional skills with the texture of a mother’s love — crafting not just clothes, but stories worth wearing.